Corteva AGRISCIENCe

I’ve spent the past year and a half building a brand for a Fortune 500 company from the ground up (agriculture joke). I’ve helped launch this company, starting with instilling the brand’s presence through simple and provoking animations, to later creating the brand’s universal design system. I’ve met and interviewed employees, scientists, and farmers around the world creating animated videos and documentaries in partnership with the BBC Worldwide. I’ve developed the look and feel for the brand, working with a world renowned photographer to capture farmers across the globe while developing a library of images that are used in OOH, Print, Social and Digital work across the world.

Agency: Ogilvy & Mather New York

Logo animation

A live action animation to help reveal and establish the new logo and name of a new brand. The new brand platform is centered around growth, from our tagline to our design system. To continue this theme, I wanted to physically grow our new logo to reveal it to the public.

CW: Sean Decker  |  CD: Thiago Cruz  |  CD: Niels West  |  ECD: Mike Hahn

LAUNCH animation

This was the very first thing produced by the new company, a manifesto piece to launch the brand. We chose an animation style that gave a little edge to a new player in a one thousand-year-old industry.

CW: Sean Decker  |  CD: Thiago Cruz  |  CD: Niels West  |  ECD: Mike Hahn | Animation: Gentleman Scholar

PRINT & OOH

The global design system and art direction I’ve instilled in this brand has gone on to influence all the work that’s been created since the launch of the company. I developed this design system utilizing the angles and lines derived from the logo. Utilizing a strong graphic element, transparency and silhouettes, I’ve developed a system that’s easy to use and that compliments and elevates the art in any asset created world wide. We first utilized the design system and photography in a print and OOH campaign, paying off the concept of growth, through our tagline Keep Growing.

CW: Sean Decker | ECD: Mike Hahn

BBC DOCUMENTARIES

We created brand trust by interviewing real people who face real problems across the world. By creating content that felt more like a documentary than an advertisement, we bridged the gap between growers and consumers. These mini-docs ran on BBC Worldwide broadcast.

ACD: Emily Clark ECD: Mike Hahn Director: Production: The Moment

Farming Where It Doesn’t Rain

Albacete, Spain

How The World Grows

Johnston, Iowa

The ARt of precision

Airedale, Kentucky

My FEED

Some silly BTS.