Lenovo Legion

For a lot of gamers, gaming is a full-time job. Unfortunately, real work and life can get in the way. For them, it's just a part-time thing to meet life’s needs. Legion gives people a device like themselves, stylish on the outside and pure gaming on the inside. You might be an executive, a teacher, or a taxpayer on the outside, but it’s clear to us who you are on the inside.

Agency: Ogilvy & Mather New York

TVC

CW: Sean Decker | CD: Thiago Cruz | CD: Niels West | ECD: Mike Hahn | Director: Matthias Hoene

Brand OOH

PRODUCT OOH

We wanted the product imagery to mirror the brand work. In this OOH, the product itself takes on it’s gaming alter ego.

CHARACTER DESIGN

We designed these characters to cover a wide range of gaming genres. Detail and authenticity were important, we wanted these to feel like they were plucked from a high level graphics game.