MOTOROLA

PHONE LIFE BALANCE

Sometimes the only way to get attention in an industry is to call them out. So, that’s exactly what Motorola did. We reminded people that there’s more to life than our phones. Phone-life balance, is a 360 campaign, that took home a Bronze Lion at Cannes.

Agency: Ogilvy & Mather New York

Hello Real People activation

The activation that stumped hundreds of New Yorkers. This stunt made us all question our relationship to devices and just how obsessed we really are. My team graciously chose me to be the model for this project, a made-to-scale replica of myself exists (I know, dangerous.) To this day, my better half still roams the halls of Ogilvy, confusing everyone that passes her.

Check out the work in AdWeek

CD: Caro Rebello | CD: Artur Lipori | ECD: Mike Hahn