LENOVO THINKPAD 

THINKPAD 25

Thinkpad turned 25. To celebrate we took 25 achievements from Thinkpad’s history, and asked 25 young creatives to make 25 pieces of content.

AD: Raj Ramamurthy |  ECD: Mike Hahn 

Agency: Ogilvy & Mather New York

THINKPAD VS. CLIMATE CHANGE

When you’re simultaneously running data, editing footage, and 3D modeling in sub arctic temperatures, and the future of climate change is at stake, you don’t take just any machine. Using stop motion and handmade paper craft,  we highlighted Thinkpad's importance in efforts against climate change by depicting a short story of a Polar bear trying to stay afloat in a melting Arctic. This peice was 1 of the 25 different Thinkpad acheivements depeicted above. 

AD: Gina Senese   |  AD: Hayley Grassetti

DESIGN

This concept was developed while working on the new Lenovo ThinkPad visual identity. While developing a design system, I focused on strong imagery and pattern.  I was also careful to consider the actual use case of the laptop (in this specific series, space exploration). 

ECD: Mike Hahn 

Agency: Ogilvy & Mather New York